This report is based on research conducted on behalf of ASX by Investment Trends. It is based on an in-depth online survey of a nationally representative sample of 5,519 Australian adults and was conducted in November 2022. The survey included current investors and non-investors, with the latter broken into lapsed investors (who used to hold investments, but no longer do so), and those who have never invested. It also includes non-investors who intend to invest in the next 12 months.
Where appropriate, respondents were post-weighted slightly and calibrated to Australian Bureau of Statistics data on Australian population demographics. Further weighting was applied to reflect the natural occurrence of key groups such as self managed superannuation fund (SMSF) investors. The maximum sampling error (centre of the range) at the 95% confidence interval for the entire sample of Australian adults is +/-1.32%. Note that analysis of smaller subgroups will have a higher sampling error.
Some figures may not total 100% due to rounding or multiple responses being allowed. Although fieldwork was conducted in November 2022, all references to data are labelled 2023.